Camalux group: a new partnership in camera and lighting rental

Camalux group: a new partnership in camera and lighting rental

Article from the FD Times September 2024  (link)

The Camalux Group is the brand-new partnership between Camalot, Lux & Co / Stroom & Co and Maloney in Amsterdam, and with Camalot Belgium in Vilvoorde. They discussed the new adventure via video conference just a few weeks before IBC:

“Our partnership came about because we believe we are stronger together: four leading camera and lighting rental companies each with our own specialty and niche in the market in which we complement each other well. This allows us to invest smarter and thus provide the broadest range of equipment for our customers at the best price.

“In the coming years, we will look at how we can further expand our cooperation in areas such as the transformation to green energy, electric transportation, a wider range of equipment and ways to work more efficiently. For our clients, we want to offer the possibility to test, collect and return equipment in multiple locations and to transfer loyalty discounts across the different companies, and much more, including one-stop shop package deals.

Camalot and Camalot Belgium

“For over 25 years, Camalot has been a leading rental company in Amsterdam with a focus on high-end digital cinema, the latest and best equipment, specialist in-house knowledge and technicians. Yke Erkens and Sebastiaan van Zuylen took over the company from its founders Bernd Lesscher and Philippe Vié in January 2023.

Camalot Belgium has been operational for over seven years and has grown into a well-known local player. Recently, Camalot Belgium has expanded their catalogue with lighting equipment, which has accelerated their growth and potential for the coming years. Gert Bauwens has been with Camalot Belgium from the start and currently serves as General Manager.

Lux & Co / Stroom & Co

“Lux & Co, in combination with Stroom & Co, were initially founded in 1989. They have grown into the leading light and power rental company in The Netherlands, with a focus on commercials and high-end feature films.

As an owner, Erno Das is always ahead of the game. He develops and produces products and systems for the film lighting market—for his own use and for other businesses in Europe and worldwide. Examples include the Litemover, an innovative remote control for film lights, and the first electric-drive battery car in the Netherlands that can be used as an alternative to a generator.

Maloney

“Maloney, started by Max Maloney in his basement in 2012, rents both camera and lighting equipment. Besides high-end equipment, Maloney has a big market share in the middle segment. Maloney is an accessible company with a strong online presence and provides affordable quality equipment for the ever growing content and online market, with an additional focus on specialty equipment, such as drones and gimbals.

Looking Ahead

“We four look forward to serving the full demands of the market, working together and with clients to build strong relationships and thus strengthen each other.”